Years ago, MySpace was “the place to be seen” online, but as social media continues to evolve, Pinterest is making a splash in the new media realm known as the Internet. What’s different about it? Why are companies exploring it? Will we one day be pinning? It’s a possibility! Visual marketing works because we live in a visual culture and online communities are following suit by providing users and viewers with images to spark inspiration, and, more importantly, leads. The followers you gain on Pinterest can help you understand who enjoys your content, who might be willing to create a new business relationship with you, and most importantly, you can interact and connect with users to turn those leads into clients. What began as an online scrapbook now functions as a high powered marketing tool and the benefits of “pinning” are getting better every day–as are the chances for acquiring new business prospects!
What else is there to know about Pinterest? As of Tuesday, March 12, the website now offers Pinterest Web Analytics, which, according to Reuters.com, “will give site owners insights into how people are interacting with “pins” that originate from their websites,” and also offers special accounts just for businesses to begin networking and forming new relationships with the website’s users. Up until recently, business accounts for Pinterest did not exist. However, site users promoted brands through their own virtual pin boards which helped brands merge into this new social media sphere without much effort. Now, combining the power of analytics, user-generated content, and business accounts, brands can interpret leads and make progress in an increasingly virtual world.
Do you use Pinterest? If so, do you think it has changed how brands are reaching a potential audience?