Social Networking Spotlight: Vine

vine-logoMobile apps are a great way to interact with customers and generate leads because they can be take anywhere you go, too. Instagram was one of the first great mobile image apps that allowed businesses, companies, and customers to share their photos on a new level. But now, mobile apps are becoming more advanced, and Vine, a new video app for iPhone is making a splash with its ability to post and share six second videos across social media platforms. This app gives a whole new meaning to the phrase, “I heard it through the grapevine.” Companies like Influenster are already using Vine Videos to connect with website users, brand representatives, and bloggers to promote products. With only six seconds to share thoughts, you have to be concise, which in our fast paced world may be one of the major appeals that Vine boasts. In the blog, we’ll give you the lowdown on Vine and share some interesting stats that might inspire you to start creating your own video clips, too.

If you’ve been using online video to connect, generate leads, and increase brand awareness that’s great! You’re already familiar with the power that video can have for users across the Internet. However, Vine videos are a new breed when it comes to viral sharing! Adweek has found that “that 4 percent of the top 100 shared Vines were made by brands” and “five Vines are shared every second on Twitter—so the non-advertising world apparently digs the six-second videos, too.” A mass amount of potential customers and loyal customers may be viewing other brands Vines when they could be viewing yours and because Twitter now owns Vine, your content can be shared on both platforms simultaneously.

Big brands are having fun experimenting with this new app. Dove, Urban Outfitters, and even Ritz are making short, looping videos that are gaining shares, re-tweets, and comments. Social media is exactly that: social. So, have fun with and tell us whether you’ve tried Vine yet, and of course, make sure you send your creative clips our way so we can enjoy them with you.

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