We love ads here at Odonnell, but we also sympathize with those of you who feel completely overwhelmed by advertisements, too. And not just overwhelmed by advertisements, but by information in general. After all, we’re constantly connected, which is why this week we’re discussing Facebook’s new video advertisements pilots and giving you some insight on what this means for dedicated users. Facebook wants to compete with the same type of lead generation and reach empire that television has built over the years, but CEO Mark Zuckerberg is concerned about his users. Facebook has already received backlash based on privacy concerns, information solicitation, and sponsored posts so carefully implementing these new advertisements is key.
The Wall Street Journal predicts that, “this fall, Facebook plans to launch a video-ad service that will show members 15-second-or-less clips on both smartphones and the Web … [and they] need the ads to be sufficiently splashy [so] they will convince brands to fork over roughly $2 million per day.” At a hefty price tag, the proposed ads cause some conflict for users. Length of loading time and plain old distraction contribute to the impending controversy that Zuckerberg may have to deal with once the new platforms are launched.
With all of that being said, are we truly overwhelmed by constant information, or, will we eventually become used to the forever flowing streams of tweets, pings, and likes? It’s a tricky situation, and one that Zuckerberg is hopefully reflecting upon. Facebook has grown and expanded light years past its original college networking environment and it looks like it’s only going to continue to evolve if Zuckerberg’s users choose to accept the changes.