Businesses need to be aware that Trends exist and consumers are actively developing them. Trends are constantly giving companies data about what your consumers like or dislike. Wondering what “trends” can possibly help your business and understanding them can be difficult. Keep in mind most of these trends are actively reaching people aged 18 to 34 years old. Trends only work to a certain point because they adhere to consumer tendencies. Here are some current trends and how they connect with customers:
- Line skipping – Some stores offer you exclusivity through apps, where you can reserve a table and not have to wait in line, usually accompanied with exclusive menu options.
- Body esteem – consumers are tired of seeing the same skinniness for years, coming to the realization that anyone can look healthy and normal creates an impact on beauty standards that anyone is beautiful no matter what shape or size.
- Streaming Live – is a new social movement where one person can communicate and engage with all their followers in real time. This is a great way to speak to an audience quickly.
- Virtual Reality (VR) – is a new way to experience things you normally wouldn’t be able to at home, like ride a roller coaster or see ultrasounds. There are also VR theme Parks as well as VR Shopping Centers to help engage with consumers.
Trends are constantly changing because social media features are always finding new way to connect people. People are consumers and they are the most important part of business! So why not stay up to date with trends.