Successfully negotiated multiple projects with radio stations at one time; managing different deadlines and budgets for different projects, sometimes with the same radio stations. Consistently negotiated on or below budget 85% of time resulting in increased gross profit.
- Served as primary liaison between clients and multiple internal groups, managed up to seven radio and/or TV projects simultaneously that generated revenues between $50,000 and $3.9M. Partnered with Business Development team to advise on marketing campaign development prior to and during sell-in. Reviewed sales presentation and internal pricing document to confirm client expectations and ensure budgets met parameters for execution. Participated in developing and implementing media plans; managed day-to-day timelines; and addressed and resolved problems and issues. Assigned tasks to associates; staffed projects; monitored project progress and updated managers, partners and clients. Initiated/chaired meetings with Senior Managers to ensure alignment of creative, marketing and promotional assets with specific sales goals and target markets. Collaborated with Marketing Communications Departments to create and maintain marketing materials for client meetings and post sales presentations.
- Media Consultant Created promotion proposals and negotiated and executed radio media plans, using Strata Software, with station affiliates in national markets. Managed multiple projects, clients and Affiliate Relations assistant simultaneously, directing all aspects of media buys, including preparing schedules, monitoring campaign progress regarding creative trafficking, merchandise delivery (if applicable), approving makegoods, troubleshooting issues, and tracking payments. Developed and managed station relationships.
B.S., Marketing, Bryant University - Smithfield, Rhode Island
A.S., Business Administration, Endicott College - Beverly, Massachusetts
Certificate of Continuing Education - How to Build Strategic Thinking Skills
Certificate of Completion - Essential Skills for the First-time Manager or Supervisor
Certificate of Completion - Total Quality Management