Since the launch of the BIC pen, the style of BIC products and the materials that go into them have found a perfect harmony between form and function. As the world turned its attention towards sustainable development, BIC began to search for ways to further contribute to the development of civilization, yet protect our planet for future generations.

BIC Ecolutions™ pens are an exciting step in that direction. Made with pre-consumer recycled plastic, they lessen the environmental impact of using virgin plastics, which are made from nonrenewable oil resources. To launch this positive step in product development, BIC wanted to illustrate their excitement. A great ad campaign was developed that reflects the environmental upside of the new BIC product line, while indicating a “leap” forward as the company continues to seek new ways to use recycled materials and bioplastics.