How Do I Setup My EMail Client?

Did you know that Odonnell Company provides basic & premium managed EMail hosting for our clients?  Of course you did!  But did you know the number one question we get regarding our EMail service is, “How do I setup my EMail client?” Below, we’ll walk you through setting up Outlook & Thunderbird; along with general settings for other clients & … Read More

What’s the right media for my Campaign?

There’s always many considerations when selecting the right media mix for your audience. A careful analysis is the first step, understanding your audience, your product or service, your budget, and your goals for the campaign. Today’s media options are so many and so varied, it can be overwhelming for organizations that are budget-conscious. Companies find themselves asking if we should do one thing OR … Read More

Periscope app performs during Mayweather vs. Pacquiao

The boxing spectator consensus agrees that if you paid $100 to watch the Mayweather vs. Pacquiao pay-per-snooze you are a “chump”.  Mayweather & Pacquiao danced around the ring like two ballerinas at their first recital, all while laughing to themselves about the amount of money they were raking in.  They would split $158,000 per second if you break it down. … Read More

Smuckers uses Social Media Perfectly

We’ve all had one of those days.  You’ve had a long day at work, you just want to get home and relax, but when you finally do nothing seems to go your way.  A close friend of mine recently had one of those days.  She is an avid user of social media, so everybody knew that her day hadn’t been going to plan, … Read More

Got A Second?

We have a basic premise for developing much of our creative experiences for clients. “You’ve got one second to buy the next three.” In other words, society’s rather short attention spans are becoming critically shorter; no one’s going to stop and read or listen or watch your ad— you’ve got to get your message down to its shortest, most spot-on form, and … Read More

Google announces changes in Mobile Crawler

We’ve helped our customers climb to the top of the search engine rankings and stay there. We know that it takes long hours & hard work, which is why we want to alert you about some changes Google is making to it’s search engine crawler. Google has announced that on April 21 changes to the mobile search algorithm will go … Read More

Upcoming Marketing & Advertising Tradeshows

South by Southwest (SXSW) is a kind of umbrella exposition and is a collection of film, interactive, and also music festivals as well as seminars that take place annually in mid-March, in Austin, Texas. It began in 1987, with modest expectation of around 150 attendees by the organizers and continued to grow in both range and also dimension each year … Read More

Analytical tools for tracking your digital campaign

Marketers face the challenge of proving that they have utilized the budget in the best way possible and brought in benefits that were optimally expected. While that may seem like simple thing to do for many, it’s actually very challenging and requires not just right analytical tools but also mastery to use them. While we may have devised the best … Read More

Promoting your Business During Thanksgiving

Thanksgiving is about great time with the friends and family, food, Parades, football and beginning of the shopping season for Christmas. Businesses too can add a lot of flavour to their offers and promote and participate in thanks giving at the same time. Family experience Thanksgiving seems to be light years away from Christmas but they all have common ground. … Read More

The Benefits of a Customer Loyalty Program

What is a customer loyalty program? An ideal customer loyalty program is intended to connect with the customer at an emotive level, building a relationship and promoting advocacy. A customer loyalty program is crucial for businesses to differentiate themselves in a crowded marketplace. Today businesses, particularly retailers, have entered a phase of leveled playing field where location is not the … Read More