Americans are expected to spend an estimated $8 billion on Halloween. The events and merchandise that come with this season are a great opportunity for businesses to promote themselves. Halloween is a good opportunity to introduce new products, capture attention and promote offers that customers find irresistible and relate with your brand. The major spending is around costumes, themed decorations and discount shopping.
Here are some best known ideas that businesses use every Halloween and then some more…
Candies – Halloween treats for kids are always welcome and you can go for candies & inexpensive trinkets that amuse the kids. If you are a business with walk in customers you may consider things as simple as a custom (your logo on it) candy pack given out to every kid walking in.
Freebies and Discounts – Adults like freebies, discounts and surprise things like masks & coupons. These can help you drive engagement and are a very common promotional activity during Halloween.
Face Painting – Having a spooky face on Halloween is fun for both children and adults alike and is definitely worth a try.
Self styled Halloween themed products – If you are a restaurant why not serve some Halloween specials like Pumpkin themed dishes. If you are showroom why not have discounts for people dressed up as Zombies? Or even run a best costume contest wining freebies. If you are a website why not run a spooky photograph contest. How about a Mascot and customer photograph being tagged to their facebook account.
Midnight sale – Staying open late and offering a midnight sale can clear up a lot of inventory and help you make big space for new holiday season.
Treat Boxes – Send your Customers/Clients great Halloween themed treat boxes with a thank you note and even offer discounts or coupons.
Halloween themed game – Have a game like “Pumpkin hunt” quest or “Ghost hunting” and get your customers participate in these events for fun and prizes to be won.
Your logo gets spooky – How about adding up something spooky to your logo and hint what can happen when somebody visits the store or website. A nice connection and a great story can earn you “wow” factor.
Ask your customers – A great way to go viral is to “ask who wins” to the customers on facebook to select the winner. Also recommended is to use hash tags in your contests.
Get a funny or scary video for Halloween – How about having a spooky or funny or both video on your website that everyone likes and has a pointer to an offer or discount.
The key to success in Halloween promotion is to start small, test waters and expand on what works…that way you can be flexible to start or stop a campaign, based on what really works.